A Smashing Example of Life Imitating Small Business Marketing!
If you’ve ever sat transfixed listening to a story about animals, you have experienced the depth to which the human-animal connection is rooted in our psyche.
In the audio recording on this post, you’ll hear two compelling animal stories that came up in a conversation between marketing gurus—Brick Road Marketing owner Jack Humphrey and guest Tom Bell, the creator of many marketing and traffic strategies today’s Internet marketers take for granted—summed up at the end by commentator Jan Riley.
To understand Jack’s story on the audio, you need to know that he is a wilderness tracker. Here he tells a story of how he and a team of animal lovers created a funnel to lead wild animals safely across a highway.
Tom’s story about the difference between the way cats and dogs fight also has an interesting lesson for marketers. I’ll be interested to see what kinds of comments you might leave about that one!
The topic is animal behavior, not sales or marketing. Note how that very subtlety ushers the implications of both stories for small business marketing right past the defenses of the conscious mind, sinking them into our subconscious! Such is the power of story.
Excerpted from the March 31, 2015 episode of Traffic Masters, hosted by Gina Gaudio-Graves and Jack Humphrey on BlogTalk Radio (blogtalkradio.com).
If you are not able to play the audio here, you can find it here.
I hope you enjoyed the audio recording.
Do you know of others who are using animal stories as metaphors for human behavior? I do hope you will leave a comment and let me know! I’d love to feature them here in this blog. And I’ll gladly credit you as the one who introduced me to them.
The power of animal stories is yours to use. I’m hoping this audio recording will set your mind to coming up with some of your own animal stories to add punch to whatever points you need to get across to your prospects, customers, staff, family members, and so on.
To explore how animal stories can help you get YOUR message across more effectively than ever before, schedule a complimentary 15-minute Discovery Session with me. Do it now! And open a new door to making everything you say more impactful and memorable.
To your success as a business storyteller,
Founder, AWriteToKnow.com Founder, PetWrites.com Google+: https://plus.google.com/u/0/+ChiwahSlater Facebook: http://facebook.com/chiwah.slater LinkedIn: http://www.linkedin.com/in/chiwah Twitter: https://twitter.com/PetWrites Pinterest: http://www.pinterest.com/chiwahslater YouTube: https://www.youtube.com/channel/UCQvxaLnSFpXmtjWBd1fFEUw