A Book for Your Biz |

March 16, 2019

What 10 Ways is Writing and Publishing a Book Vital to Your Business?

Why would writing and publishing a book be one of the best things you could do for your business?

It is nothing short of tragic that most business owners today are in the dark as to the value of a book for building their business. Here are three typical situations that illustrate my point:

Situation #1: You meet a provider, strike up a conversation, and hit it off. At some point, you let her know you’re considering investing in the service she provides. She takes out her business card, circles her number on it, and writes a special message on the back just for you. Good use of a business card! She made it memorable for you and gave you a reason to call her.

Later that week, however, you meet another provider of similar services, and you like her, too. When you tell her you’ve been considering investing in such a service, she smiles, reaches into her bag, pulls out her book and places it in your hand. “I think this will answer most of your questions,” she says.

Which one are you more likely to hire the service from? All other things being equal, I’m betting you’ll call the one who handed you her book—even if you don’t get around to reading it.

Situation #2: A massage therapist I met on a Marketers’ Cruise chuckled derisively when I suggested she write a book. “I don’t need a book,” she said. “I’m doing just fine. I couldn’t handle a heavier client load.”

By the time we separated to go network with other business owners, though, I could see her wheels turning. “Yeah,” she conceded, “I could probably hand the extra business over to other massage therapists and collect referral fees.”

Probably? With a book to establish her authority, she could be raking in referral fees all over town.

Situation #3: A CEO confides that she’s having difficulty keeping her team members focused on the direction she has set for her company. That’s a weight a book could take off her shoulders. “Check out chapter three in my book,” she could say, instead of having to repeat herself at every turn. Headache dissolved!

No matter what business you’re in, here are a few advantages a well-written book offers you and your business:

Clarifies Your Vision for Your Company: Putting your vision down in writing is a great way to identify and resolve contradictions in your own mind and assure singularity of purpose in your business. Once it’s all clear in your mind and down on paper, the world will have a much better understanding of what your business is all about.
Maximizes New Client/Customer Attraction: Writing a book tips the scales strongly in your favor over the business cards or brochures your prospects receive from your competitors. Plus, you’ll find clients sharing your book with friends and colleagues, online and off, building the buzz around your business.
Earns Referrals from Competitors: This may sound crazy, but it’s not. Your book sets you up as an authority in your competitors’ eyes, making you the one they’re comfortable referring people to when they don’t have what it takes to solve their problems.
Garners Media Attention and Speaking Engagements: Being a published author makes you irresistible to the media. TV and radio shows, online and off, can draw in huge audiences.
Facilitates Speaking Engagements: Your book lets meeting planners know you’re an authority who can provide the high-quality content their audiences will appreciate. And back-of-the-room book sales provide you an additional revenue stream over and above your speaker fee.
Brings You New and Repeat Customers: An authoritative book adds actual and perceived value by educating your prospects and clients just enough to help them take better advantage of your products and services. It can also reduce the number of complaints and provide the answers to those you do receive.
Builds Enormous Value for Your Mid-Range and High-End Products: A properly crafted book will make the benefit of all the products in your line crystal clear. This is the supreme benefit of a book; all the others are just steps to making this one happen in a big way.
Makes Teambuilding Easier—Qualify & Train Staff and Outsourcers: Your book becomes an indispensable tool for qualifying and training team members to operate in alignment with your vision. Save time and your vocal cords: Just hand them your book and say, “Take a look at chapter seven. It says it better than I can.”
Attracts and Engages the Right Joint Venture Partners: An authoritative book gives prospective joint venture and strategic alliance partners a quick way to get a handle on what your business is all about. It also lets them know you’re serious and worth their investment of time and energy.
Makes Your Business Easier to Sell When It’s Time to Move On: Are you so caught up in the operation of your business that you’ve never given thought to creating an exit strategy? Big mistake! When the time comes, your book gives you an easy way to draw prospective buyers in, highlights the foundation you’ve built, and sweetens the deal by offering them a “track to run on” should they so choose.

You may resist taking the time to write and publish a book, but the sooner you get one in place, the sooner all the areas of your business will come together to create the life you dream of. The good news is, there is an easy way to create the unique, top quality book that will earn you all the benefits outlined above … and more.

Have you thought about hiring a ghostwriter? One with the expertise to tell your story in your voice, and in so doing make you and your products and services irresistible to your target audience? And more! Freeing you up to keep your focus on running your business.

To explore the possibility of having a ghost writer create your book, pick up your phone and call me at 1-442-615-0399. I’ll listen attentively while you tell me about your business and your vision, and make recommendations based on the information you provide. If we agree that a book is the answer, we do what we can to create a custom package that fits your goals and budget.

Call now and begin your journey to a book that repays many times your investment!

To your business success and life fulfillment,

Founder, AWriteToKnow.com Founder, PetWrites.com
Facebook: http://facebook.com/chiwah.slater
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PS—I only promote others’ products I believe in. I use the Pro Writing Aid daily and love it; no matter how good or bad a writer you are, it will improve your writing by alerting you to important details you’ve missed. I also recommend Lisa Tener’s courses, not because I’ve taken them but because I have followed her career since 2012 and I recommend her with confidence. I will make a small profit when you purchase Pro Writing Aid Editing Tool or any of Lisa’s programs or products, at no additional cost to you.

A Book for Your Biz |

March 4, 2019

| by Chiwah Slater

How Do Entrepreneurs Without a Book Lose Out?

Do you have any idea what a difference writing and publishing a book can make in the results you’re getting from your business?

If you’re even aware that you need a book, you’re way ahead of most business owners. Recently I asked John Kremer (author of 1000 Ways to Market Your Book) what percentage of entrepreneurs know they need one, and he said he wasn’t sure but he would guess about 10%.

What’s that he said in his second comment? If you’re setting up oil rigs, you probably don’t need a book?

Well, you’re probably not setting up oil rigs.

WHAT WILL BRING YOUR PROSPECTS TO YOU? My guess is that most of your audience doesn’t understand that an “oil rig”—much less YOUR “oil rig”—is the solution they need. A lot of them haven’t even correctly identified their problem. The next-most sophisticated group know what their problem is, but have no idea what the solution might be.

Only the elite few have identified their real problem and are aware that you offer the best solution.

(For a thorough discussion of how to address prospects at all of these different levels of awareness, see Michael Masterson’s book, Great Leads: The Six Easiest Ways to Start Any Sales Message.)

HOW DO YOU CONVINCE THEM? So … how do you get these individuals to realize they need what you offer? And once they’ve realized that, how do you convince them they need to get it from you and not from your competitors?

Here are some of the common answers to that question:

Compelling videos widely distributed across the Web
Reviews on high-visibility sites
Superbly crafted autoresponder sequences for each level of awareness
An on-target and well-implemented social media strategy
To-the-point guest posts on other blogs
Well-chosen joint venture partnerships that promote your product or service

Will that do it for you?

Well … if you do all those things you stand a good chance of cornering your audience’s attention. But you also risk sabotaging yourself with inconsistent messages. Why? Because you can’t do it all yourself, so you’re probably going to sub out a lot of the work. And well you should! But how are you going to make sure your team members and/or outsourcers really understand the message you want them to deliver?

WHAT’S YOUR BEST SOLUTION? The best solution to that question is a book. Not just any book, and definitely not one you throw together in a weekend or rewrite from someone else’s PLR content.

No, you need your own unique book that addresses common misconceptions about the readers’ problems, makes them feel their pain and yearn for a solution, and then makes it abundantly clear that your solution is the only one that will satisfy their needs.

PLANT YOUR SEEDS THE RIGHT WAY Why a book? Why can’t you just do all that with emails, social media, videos, reviews, guest posts, and JV partnerships?

Because that’s what all the other smart marketers are doing. You need to be smarter. More devoted. More convincing. You need to plant seeds that will not only sprout, but grow faster and stronger than anyone else’s.

Book sprouting money plants

And there is no better way to do that than with a book.

WHY A BOOK? Think about it. If one professional or business owner hands you a business card, but another tells you he wrote the book on the subject and then places it in your hand, which are you going to consider more credible?

Yet that’s just grazing the surface of the benefits a book will bring you. Your well-written book will address readers at all levels of awareness, from those who don’t even know what their problem is … to those who have identified it but don’t know there’s a solution … to those who know there are solutions and are seeking the best one.

Your book sets you up as the go-to person, lays out your message clearly—as a guide for your writing team or outsourcers, as an educational tool to help your clients or customers get the greatest possible benefit from your product or service, and as a door opener for media attention.

What else could do all that for you?

All the experts agree. This excerpt from an interview with best-selling author Dr. Kitka Hilmar-Jezek says it well:

ML: Why is it important for entrepreneurs to have author added to their title?

KHJ: It is an excellent marketing, branding and credibility building tool. With a book they have a platform from which to share their message in a way that attracts the people who are natural potential clients, investors or joint venture partners. A book presents their content in a well-structured and pre-framed way that gives the audience a deeper understanding of what they do, how they do it and why they do it. Additionally, if the entrepreneur shares why they do what they do, it adds value in terms of communicating their purpose. Leaders inspire us because of their “why” and when we are in alignment with the vision, we are more inclined to hop on board and show support. Author Simon Sinek best explains this in his book “Start with Why”, which I highly recommend.

ML: Book Power: A Platform for Writing, Branding, Positioning & Publishing is your newest book, which focuses on why and how to write a book. What benefits have you encountered from being a best-selling author? (Chiwah’s note: book published May 1, 2013)

KHJ: The most obvious benefit is that it positions you as an expert in your field. You gain instant credibility and this opens many doors to opportunities which did not exist before. Getting access to media and interviews becomes simple because you now have the book, which positions you as “the voice” on your particular subject. Media channels are constantly seeking expert and professional opinion on various topics and are eager to have you share your knowledge. In addition, you may be asked to speak professionally at workshops, seminars, conferences and offering keynote addresses. You gain respect from your colleagues and peers. You attract a higher amount of clients and they are more valuable clients because they are already familiar with your business, product or message so they come to you ready to move forward. Writing a book is not the end, it is the beginning of building a brand and a platform for maximum marketing in today’s social oriented marketplace.

(Excerpted from Michael Luchies’s article titled “The Power of the Book for Entrepreneurs: Interview with Kytak Hilmar-Jezek.” Kytka Hilmar-Jezek is a renowned best-selling author, entrepreneur, and international speaker.)

Don’t Lose Out! Don’t let yourself lose out for lack of a book. Whether write it yourself or have our professionals write it for you, it has to be YOUR book, based on the expertise garnered through your years in the business. That’s the book that will draw the buzz and position you at the forefront of the market as nothing else can.

To schedule a complimentary 30-minute phone session to discuss how we can help you with your book and get a free quote, give me a call at 442-615-0399.

CHIWAH SIGNATURE

Founder, AWriteToKnow.com
Founder, PetWrites.com
Google+: https://plus.google.com/u/0/+ChiwahSlater
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LinkedIn: http://www.linkedin.com/in/chiwah
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